BEYOND THE BRAID

The world of braiding is still an untapped market for many. Sam Villa is known around the world as…well as a hair master…but, in this case he has mastered even the most complex of braids. 

Let Sam share the various braiding techniques to take your hair sculpting to the next level. 

SAM VILLA
CURLS, CURLS, CURLS

Join Lori and Jamal as they walk you through the amazing hairstyles for curly girls (as seen on tik tok), from start to finish. Full Curls and the Curly Shag. They will share the products that guarantee successful color no matter the starting level, how to preserve hair as you lighten and how to style to perfection using Redken products. 

JAMAL EDMONDS LORI ZABEL
DON’T F@&K IT UP!

Brayden is THE master at sharing the tips and tricks that keep you from that “uh-oh” moment behind the chair. 

Brayden will break down some common challenges and how to ensure success EVERY time on every client. 

No holes behind the ear here….Brayden will walk you through the fact that cutting isn’t a “one size fits all”….how to approach fine hair, curly hair, straight thick hair and more. 

You are guaranteed to walk away with a notebook full of success tips and things to ensure you “Don’t – it up” ever. 

BRAYDEN PELLETIER
EXPENSIVE HAIR

Philip is a global educator and Redken Brand Ambassador. Owner of SALON ICON in the heart of Nashville on Music Row. 

Philip has traveled the world teaching classes on his “Expensive Hair” technique and enjoys motivating other stylists in the industry.

PHILIP FORESTO
FORMULATION GENIUS

Adrienne Dara Hair Education has one primary focus, to help stylists to feel confident in their choices behind the chair, and to simplify the formulation process. Adrienne Dara Hair Education welcomes all levels of stylists. 

Are you ready to take control and open up your mind to an easier approach to color? 

Adrienne Dara is a true Formula Genius! Join her as she expertly breaks down Redken Haircolor including the beloved Shades EQ and shares her formulations, things to watch out for and her favorite formulas.

ADRIENNE DARA
HAIRCOLOR MASTERY FOR EXTENSION WORK

Based in Chicago, Natalie is a highly sought after stylist specializing in hair extensions. Attention to the details is her key when creating custom coloring techniques, precision haircuts and seamless hair extensions. 

Join Natalie as she shares how to custom color extensions. How do you choose between SEQ, Color Gels Lacquers, Color Fusion or Color Gels Oils? 

Lets not forget the time saving Color Gels 10 min!

Natalie will share how to create seamless blends,formulations guides and the art of lowlights and face framing…all with the magic of extensions. 

NATALIE RUZGIS
LOW AND SLOW DARK BLONDING

Have you ever foiled your heart out on your dark haired client, left the client there to process for what seemed like an eternity, rinsed the foils out only to reveal some pale white panels and some definitely outside of a banana yellow? 

ME TOO! (Says Sheri Doss) and as I stood at the bowl, trying not to cry, I had to figure out a way to rectify the situation without lightening the rest of what should have been a lowlight. 

Well Rachel will share with you the tools and technique to lift from the darkest of bases ….low and slow while respecting the hair integrity.

RACHEL REDD
MIX MASTERS

Do you love to break boundries with haircolor? Do you want to know how to Mix, Layer and Formulate for success for any and all “alternative” haircolorresults? 

No, Redken does not have “Fantasy” Haircolor…but what we do have are technical geniuses that will walk you through how to create the most expressive haircolor for your boldest client!

JUSTIN ISAAC MICHELLE MARSHALL LORI ZABEL
PONIES AND BEYOND

Styling for special occasions crosses the boundriesof editorial but in a friendly way in this special class with expert styling team Lindsey Olson and Hugo Urias.

Let them walk you through the foundation that it takes to keep a style “boogie proof” and the products that are a must for the stay all day effortless look that isn’t stiff or sticky. 

You will walk away with new tips, tricks and services to offer your clients for everyday styling and special occasion hair that they wont look back and cringe at years down the road. 

LINDSEY OLSON HUGO URIAS
PURPOSELY PLACING COLOR BLOCK

Dimensional color doesn't have to be foils or balayage. Color blocking can be the approach of choice when done with purpose. 

Join Leysa as she walks you through the principles of color blocking. 

LEYSA CARRILLO
ROCKSTAR HAIR

The magic of the mullet. Its not your 1980’s, business in the front, party in the back hairdo. 

Let Adina and Manda share how to uniquely personalize cuts for each client. Discover layering techniques for voluminous shags and edgy mullet. Elevate your skills to customize trend-forward shapes & provide a look of effortless style to make your clients life easier!

ADINA DOSS MANDA ZIEGELMAN
SHORT HAIR SCULPTING

Short Hair Sculpting, by Jamie DiGrazia is a comprehensive workshop focusing on the consultation and technical skill building around short hair for all.

In this fast paced class you will learn how to design short hair shapes that are suitable for the clients hair length, texture and lifestyle. 

These inclusive best practices can be adapted into the salons current business model in order to ensure a positive and successful salon experience for all. 

JAMIE DIGRAZIA
THE TRANSFORMATION

Twylla Jane is known for creating exceptional experiences for her guests and looking beyond the traditional to create that bespoke transformation that can literally change their lives.

Join Twylla in this segment as she shares a new transformation service that can offer your clients a way to fulfill their hair dreams.  

TWYLLA JANE
HOLLYWOOD HAIR WITH TRACEY CUNNINGHAM

A Seattle native, Tracey Cunningham is one of the most in-demand colorists in the world. 

Over the years, her unmatched ability when it comes to creating gorgeous and sophisticated looks has earned her a massive list of clients, including countless A-list actresses in addition to models and beauty and fashion insiders, each of whom depend on her unparalleled talent and meticulous eye for detail. Tracey is held in high regard by the industry’s foremost beauty experts, and she’s frequently quoted and featured in major fashion and beauty publications. 

TRACEY CUNNINGHAM
UNLEASH THE FIRE WITHIN: REDS

The Science Behind the Shine: Delve into the chemistry of copper pigments, understand color theory, and discover how to make those captivating hues 

Don't miss this opportunity to immerse yourself in the world of reds with celebrity colorist Sean Godard. Whether you're a stylist looking to expand your skill set or a red head enthusiast, this class promises to set your creativity ablaze. 

Get ready to paint the town red with your new found skills and inspiration!

SEAN GODARD
TIPS AND TRICKS TO MASTER ANY TREND

Sam Villa is changing the industry, one hairdresser at a time. Whether teaching face-to- face in small hands-on classes, on main stage, or reaching his millions of social media followers, 

As the 2021 NAHA Educator of the Year, Hair Awards USA Hall of Fame Inductee and 2017 NAHA Lifetime Achievement Award Winner, he is known for doing things differently to challenge, inspire and motivate change. 

SAM VILLA
BRONDE AND BEYOND

Join Sara, Max and George as they show you how to create the perfectly melted, blended and toned Brunettes

SARA BOTSFORD GEORGE GARCIA MAX GOURGUES
EXTRA CREDIT CLASS: MIND GAMES...WITH JOHNNY STELLATO

Come join Johnny bright and early at our Early Credit Class, as we take you on a ride through our “Mind Playing Games” on us. 

We will share amazing tips on how to celebrate our LIFE every day.

We will dig deeper on the ENERGY you already have within yourself, that will change your State of Mind 

We will Find our Power within, controlling our “Mind Games” 

“This is Your Day… This is Your Time… Make It Happen”…

JOHNNY STELLATO