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Lori has been a hairdresser for more than half of her life and has been working with Redken products for so long now the only product that was created before she joined is Shades EQ Gloss and she has been part of many Redken product launches, particularly color.

You may have seen her on a Redken Symposium stage, or at an Exchange class over the years. She also has been featured in many training videos from Principles of Haircolor, Balayage, and Creative Color to product knowledge. Lori has worked overseas on international stages in London, Norway, Germany, Spain, Italy, Australia, and New Zealand to name a few.

She works behind the chair at Dop Dop Salon in NYC, as Creative Director, and prides herself on creating unique wearable looks on her clients. “You have to practice and create the looks you are going to teach in a class or on stage, clients are the best place to do that”. Lori has been a finalist and winner of several North American Hairstylist Awards. Haircolorist of the Year, Haircutter of the Year (yes, she cuts hair too!) and People’s Choice Award, and she’s not done yet!