Motivated by the desire to become great in hairdressing, Hugo has dedicated himself to education.

Hugo has represented the REDKEN brand for 20 years. He has had the privilege to travel the world sharing his passion with other salon professionals.

Hugo believes that no matter our experience, we can always learn something new and how to adapt to our ever-changing industry.

Learner focused sessions with Hugo will equip hairdressers with relevant, insightful, and useable techniques.

Hugo believes that learning attached with emotion and fun changes lives.